One of my favorite things to know about Canada is how much people here adore mac & cheese. Or Kraft Dinner, as they like to call it. That’s a result of the brand, as evidenced by the box and everything. Each year, around seven million of these boxes are sold throughout the world, with Canada purchasing a sizable portion of them or roughly 1.7 million Kraft Dinner boxes. Although Americans consume more of it, Canadians consume about 55% more mac and cheese than their southern counterparts. This article will explain why Canadian eat it so much and Kraft dinner instructions.
What Is Kraft Mac And Cheese?
A nonperishable, packaged dry macaroni and cheese product is sold under the names Kraft Dinner in Canada, Kraft Mac & Cheese in the United States and Australia, and Cheesey Pasta in the United Kingdom and other countries. Traditionally packaged in a cardboard box with dried macaroni noodles and a packet of orange processed cheese powder, it is produced by Kraft Foods Group.
Nonperishable boxed macaroni and cheese are now available in a wide variety of comparable products, including private labels. Commercially, the product line has grown to include frozen mac-and-cheese dinners that may be microwaved as well as luxury variations that are advertised with liquid processed cheese. The Kraft product has evolved into a variety of flavor combinations and formulas, such as Easy Mac, a single-serving item made exclusively for microwave cookers.
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Kraft Dinner In Canadian Cuture
It has been said that Canada’s de facto national dish is Kraft Dinner. Canadians buy 1.7 million of the 7 million boxes of Kraft Dinner produced worldwide each week, and they consume an average of 3.2 boxes a year, 55% more than Americans. Kraft Dinner is packaged in Quebec with Canadian wheat and milk, as well as other components from Canada and the US. The meal is the most widely purchased grocery item in the nation, and “Kraft Dinner” has gained notoriety and evolved into a kind of generic trademark for macaroni and cheese. K.D. is frequently used as a shorthand for it. The Canadian marketing and advertising platform was created in Canada and cannot easily be transferred to the US market since Kraft Dinner is known under a different brand there than it is in the US and other markets.
Rex Murphy, a pundit, stated, “In the same orbit as the A&W Teen Burger and the Tim Hortons donut, Kraft Dinner is all but unattainable. It is one of the three main easily absorbed things that have been recognized as true Canadian cultural symbols.” Douglas Coupland stated as such, “Canadians, who have a closer and more intense attachment with Kraft food products than people of any other country, have an oddly prominent place for cheese in their diets. For some reason, Canadians and Kraft products have bonded in a similar way to how Australians and Marmite or the English and Heinz baked beans have. This is not a blatant product plug. The biggest is Kraft Macaroni and Cheese, also known as Kraft Dinner, perhaps because it so accurately laser-targets the four dietary groups that are most popular in Canada: fat, sugar, starch, and salt.” When asked for samples of Canadian food, immigrants frequently mention Kraft Dinner in polls. Even though there were no awards for the contest, KD Battle Zone’s Facebook page acquired 270,000 fans as a sign of the product’s popularity in Canada.
In their hit song “If I Had $1000000,” the Canadian rock band Barenaked Ladies makes reference to the food item, saying that they would still eat it even if they were millionaires. The band has discouraged this and has advised fans to give the Kraft Dinner boxes to their local food bank in its place. This has frequently led fans at live performances to throw Kraft Dinner boxes onto the stage when the phrase is sung.
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Paul Martin, a former prime minister, frequently cited it as his favorite dish, although admitting he couldn’t make it. Former Prime Minister Stephen Harper said during the same election that “Laureen and I are saving for my kids’ education even though I’ll never be able to leave them a billion-dollar business. And I have prepared Kraft Dinner for them; I like to include wieners.” The majority of Canadians disregard the directions because they think they have a special manner of making the cuisine, such as by adding cheese or wieners. A dish can be made with either soft noodles in a creamy sauce or firm noodles in a thin, milky sauce by simply altering the cooking time and the quantity of milk or butter/margarine.
The history of the Canadian cheese industry and Kraft’s influence on it are covered in Sasha Chapman’s article “Kraft Dinner is Canada’s True National Dish” in the September 2012 issue of The Walrus. She specifically calls attention to the fact that Canada is unique in that it favors a manufactured food item (produced by a foreign firm) over local cheeses as its national meal. “But what does it mean if a national dish is made, formulated by scientists in a facility in Glenview, Illinois, and sold back to us by the second-largest food company in the world?” asks the first page of Chapman’s piece.
Diets of university students in Canada frequently include Kraft Dinner. Therefore, university students have frequently utilized Kraft Dinner as a prop to bring attention to their situation when protesting government funding cuts and tuition increases.
Why Do Canadians Eat Kraft Dinner So Much?
- It tastes good
- It is economical
- Mother made so it is comfort food
- Kraft, years ago did a success advertising campaign
- It is quick to make
- Can be re-fried for a toasted sandwich, Canadian favourite
- Most neighbour kids will eat it
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The “cooking instructions” on the box outline a straightforward three-step procedure for making Kraft dinner. “Boil,” “Drain,” and “Add” are part of the 1-2-3 instructions of Kraft dinner. Without mentioning salt or covering the pan, “boiling” is further described as bringing water to a boil and then adding pasta. The pasta cooking time is specified in the instructions, typically as a range. A colander is used in the “Drain” stage. The final step, “Add,” instructs you to return all the ingredients to the pot and thoroughly mix them (without specifying whether you should leave the pot on the stove or switch off the heat).
Even though everyone has different tastes for the amounts of additional ingredients, the box’s “traditional prep” list instructs you to use 6 cups water, 1 Tbsp. margarine, and 1/3 cup skim milk. Additionally, people are free to modify the “cooking Kraft dinner instructions” to suit their own preferences, such as by salting the water or removing items like milk.